WSL pull the trigger on Facebook deal

Stu Nettle picture
Stu Nettle (stunet)
Swellnet Dispatch

Back in January the WSL announced a new deal with Facebook: sometime during 2018 the social media giant will acquire the digital rights to all WSL webcasts. The timing was dependent on the quality of the Facebook webcast. As soon as they could match what's offered on WSL.com then the migration will occur.

That threshold has apparently been reached as the WSL have announced they'll hand over the product to FB at the J'Bay Open.

Commercially it's a curious move. Since assuming control of pro surfing the WSL has regarded the webcast as the golden goose. It's the only time they can flex their marketing muscle to a captive audience. Housed on WSL.com, the league created a slick ecosystem, though it'll now be dismantled.

So, reasons?

It might be those 30 seconds of silence during the 'ad' breaks - called unsold inventory in the trade - or the WSL making a play for numbers. Probably both.

The orginal announcement was met with anger from some quarters. Being forced onto the social media platform clearly rankled, and the timing wasn't great with FB's MO being exposed via the Cambridge Analytica scandal. Also, it's illegal to have an FB account if you're under 13. Between those two cohorts - the outraged and the underaged - the WSL could expect a hit from their core audience.

Nothing a few wonky metrics won't fix though. Autoplays? Oh yes!

Since Snapper, Swellnet has been embedding the WSL webcast onto our site, meaning people who don't have FB accounts, or who can't watch it at work, can watch it on Swellnet. They can comment upon it too. And we're hoping that nothing changes in that regard.

Comments

freeride76's picture
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freeride76 Thursday, 31 May 2018 at 12:58pm

so they won't broadcast it on the app?

stunet's picture
stunet's picture
stunet Thursday, 31 May 2018 at 1:14pm

Re-reading the FAQs it seems the app will play the FB stream. I think, kinda hard to be sure.

thermalben's picture
thermalben's picture
thermalben Thursday, 31 May 2018 at 1:14pm

This is a very significant development.

Billyw's picture
Billyw's picture
Billyw Thursday, 31 May 2018 at 1:42pm

Such a weird move, surely they will create a work around. Many examples of sports making viewing access for the next generation too difficult/expensive and losing out longer term - English cricket a prime example. I would have thought the WSL was keen as to have the next generation of grommets frothing on watching their heroes in action

shoredump's picture
shoredump's picture
shoredump Thursday, 31 May 2018 at 2:47pm

Whoops. Didn’t think of that.....

velocityjohnno's picture
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velocityjohnno Thursday, 31 May 2018 at 1:58pm

And Swellnet just became my favourite sports broadcaster....

All your data are belong to FB

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean Thursday, 31 May 2018 at 2:01pm

Cheers swellnet!

chook's picture
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chook Thursday, 31 May 2018 at 2:24pm

i'm not stupid enough to have a facebook account, how can i watch it?

stunet's picture
stunet's picture
stunet Thursday, 31 May 2018 at 2:26pm

You read the article, Chook? The whole thing?

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean Thursday, 31 May 2018 at 3:40pm

LOL!

chook's picture
chook's picture
chook Thursday, 31 May 2018 at 2:49pm

i read ben's comment and parodied it. so the question is, did ben read the article?

chook's picture
chook's picture
chook Thursday, 31 May 2018 at 2:50pm

btw: what is WSL? some stand-up business, i presume?

wally's picture
wally's picture
wally Thursday, 31 May 2018 at 3:13pm

Just reading the FAQ,
“- Do I need to be logged in to Facebook to watch?
- Yes”

With the reported $30 million paid over 2 years for exclusive digital rights, I don't reckon Facebook will be allowing fine websites like swellnet to provide a viewing option for non-Facebook members. Time will tell, of course.

Shrimpton's picture
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Shrimpton Thursday, 31 May 2018 at 3:50pm

Cheers Swellnet for providing a workaround to signing in via FB to watch tyhe webcast!

3vickers's picture
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3vickers Thursday, 31 May 2018 at 4:08pm

poor form on WSL's behalf - it'll be interesting to see whether this promotes or demotes the sport's profile - I love watching the webcasts but don't have FB on moral grounds (and won't be getting it) so I guess I'll be a casualty.

Wharfjunkie's picture
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Wharfjunkie Thursday, 31 May 2018 at 4:30pm

Who's going to watch a WSL event if theres a livestream of a large swell event like the one at Cloudbreak.

Nick Bone's picture
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Nick Bone Thursday, 31 May 2018 at 5:43pm

So that “unsold inventory” will become what? Will Facebook sell that as add space to other companys? Will Facebook just use it for their own shit?

I dont know, but something happened to my interest in the WSL after the Margs cancellation/Wave pool comp. Didnt watch any Brazil and not even Keramas is pricking my ears. Its lost something and i dont know what it is. Dont have Facebook either so maybe this is my bye bye.

JM's picture
JM's picture
JM Thursday, 31 May 2018 at 8:54pm

I'm with you Nick. For me I think it's the commentary — I'm sure they're great guys, and it would be a tough gig trying to make it all sound interesting, but I'm soooo tired of hearing those voices continually trying to talk everything up. Maybe I'm just old and jaded.

Tarzan71's picture
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Tarzan71 Friday, 1 Jun 2018 at 5:43am

I feel Ive out grown the whole shebang, pro surfing has almost become like golf, especially when players are performing on a manufactured surface now, I guess that the explosion in numbers of people in the water now days will give the momentum to keep propelling the juggernaut, but for me and a lot of others the shine is gone.

Quint's picture
Quint's picture
Quint Friday, 1 Jun 2018 at 8:05am

No you are right JM. Too much arse kissing from commentary. Too many surfers wave claiming to match the commentary. Crap waves in an irradiated ocean anyway. The writing is on the wall. Keep an eye on the Hilina Slump from Hawaii. A 1000 ft irradiated left or 3 might tear down our east coast if it slips. New banks with boulders! Woohoo!! The Tepco-Hilina End Times Classic! Baha..

http://www.rumormillnews.com/cgi-bin/forum.cgi?read=100170

peabo's picture
peabo's picture
peabo Friday, 1 Jun 2018 at 10:20am

Try watching it in silence, like you would if you were there on the beach. I often do. The commentary has no effect on what's happening in the water.

The Brazil and Keramas comps have been the most competitive waves on tour in ages and heaps of fun to watch.

memlasurf's picture
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memlasurf Sunday, 3 Jun 2018 at 9:22pm

Till it got small. The final was a dud unless you like airs. Give me pumping 6 foot with barrels and hacks vs 3 foot Braz airs. Jordy was the best surfer of the event followed by Michel.

Mango Carafino's picture
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Mango Carafino Friday, 1 Jun 2018 at 12:25am

So here we go again, WSL believing they are doing the right thing when in fact they are doing the wrong thing. The track record of WSL is making a bad thing worst. Now Facebook, who is up everyones social data assholes farther than a proctologist, is suppose to create financial success for the faltering WSL? WSL should create an online competitor venue and surf for money in an animated world. Its their only chance.

offshoreozzie's picture
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offshoreozzie Friday, 1 Jun 2018 at 6:10am

I'd assume the digital broadcast/rights acquisition came with sizeable Zucker cash. Most notably the WSL is picking the low fruit and harvesting operational income from this sale. It's likely polished with lofty growth projections s well. Hard for an organization bleeding cash to ignore and especially with the likely further promise of cents/1000views replacing the "unsold inventory"

thermalben's picture
thermalben's picture
thermalben Friday, 1 Jun 2018 at 7:40am

What’s even more odd is that just one month ago, the WSL announced a new partnership with US sports site Bleacher Report, in which they “will distribute extensive live WSL coverage and become the league's official destination for championship-caliber video on demand (VOD) content, replays and highlights.”

There’s been no publicly reported transactional cost to the deal, however the announcement also said the agreement would allow Turner Ignite Sports (who own Bleacher Report) to “partner with WSL to sell sponsorship opportunities”.

https://www.sportsvideo.org/2018/05/02/bleacher-report-live-partners-wit...

Surely this undermines the value of the $30m Facebook deal announced just four months ago, which made Facebook “the exclusive digital home for the top live events in surfing in 2018 and 2019”?

thermalben's picture
thermalben's picture
thermalben Friday, 1 Jun 2018 at 11:31am

A little more on the Bleacher Report, via the Washington Post in March (note: this references they'll stream WSL content, though the WSL/Bleacher deal wasn't formally announced by the WSL until May 1st):

"Online sports magazine Bleacher Report will launch a live sports streaming platform next month that will feature NBA games, NCAA championships and UEFA Champions League soccer matches.

The service, called “B/R Live,” will begin free of charge on April 7... Eventually, users will pay per sport or by game, company executives said.

NBA Commissioner Adam Silver, who spoke during an introductory news conference, said viewers will also eventually be able to pay to watch portions of a game at a prorated price. Turner representatives declined to discuss pricing details for the service, but Silver in his remarks suggested a full NBA game could cost $7, and five minutes of action for 99 cents.

B/R Live will also stream the PGA Championship, National Lacrosse League games and events from the World Armwrestling League, Red Bull Global Rallycross and World Surf League."

So, if a full NBA game is $7, and five minutes of action is 99 cents, would they try a similar pricing structure for WSL events?

$7 for access to a full event, 99c for a single heat or single day perhaps?

https://www.washingtonpost.com/news/early-lead/wp/2018/03/27/bleacher-re...

matthewblackesq's picture
matthewblackesq's picture
matthewblackesq Friday, 1 Jun 2018 at 9:47am

Facebook...Air BnB (creating homelessness)...Google (Creating unemployment)...Apple (Paying no tax)... all destroying our quality of life for cash...I'm getting rid of the mobile phone and internet...if ever there was a time to drop out and head for the hills its now...see the BBC secrets of silicon valley....WSL probably catches Uber everywhere too.... Pure evil

wax-on-danielson's picture
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wax-on-danielson Friday, 1 Jun 2018 at 1:04pm

WSL probably would have made more coin if they charged $10 for an annual subscription. Who wouldn’t pay that?

thermalben's picture
thermalben's picture
thermalben Friday, 1 Jun 2018 at 1:26pm

$10 per year? C'mon mate, it's worth more than 19c per week, 83c per month, 90c per comp etc. 

I'd happily pay $100 per year for a WSL subscription. Or $10 per event. Something in that ballpark would work well, though the WSL would have to be confident in the actual viewer numbers (because they'll only be able to migrate a small percentage as paying customers).

wax-on-danielson's picture
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wax-on-danielson Friday, 1 Jun 2018 at 1:45pm

Yeah but I’m thinking more of a global price, ie. in the states you can buy a six pack for $6 and in Brazil $10 is the annual wage. You would think at $10 they could get more than million subscriptions and make more than the Facebook deal.

thermalben's picture
thermalben's picture
thermalben Friday, 1 Jun 2018 at 2:09pm

Ain't as simple as that. Facebook offer more than just $$ - they offer an enterprise video delivery system, that would otherwise cost the WSL an eyewateringly large amount of money to replicate.

You can't equate the price of beer to subscriptions either. How about AFL's live pass, which is $100 per year? Footy only lasts 6 months of the year too.

BTW, one million subscriptions (which would be an incredible result) at $10 per year is $10 million, which is less than the $15m per year they're getting from FB ($30m over 2 years). 

wax-on-danielson's picture
wax-on-danielson's picture
wax-on-danielson Friday, 1 Jun 2018 at 2:59pm

Ok, I thought is was $20M over 2 years. AFL has a small market size. Big market = lower price. You would have to think globally WSL could get over a million subscribers at a cheap price, otherwise why did Facebook just waste their money on the rights. Not sure about the technical side of delivering the footage but didn’t I just watch it on what WSL already has set up?

thermalben's picture
thermalben's picture
thermalben Friday, 1 Jun 2018 at 3:17pm

I'd strongly disagree with your market size estimates of AFL (and also surfing).

The difficulty in delivering video to large audiences isn't a technical issue. BTW, this is independent of the production costs at each venue - I'm talking about how the video leaves the beach and makes its way to your device.

It's a cost issue. Free video services offered by the likes of YouTube and Facebook have masked (to general consumers) the enormous delivery expense that lies beneath. But, they recoup their investment by other means - mainly through ad sales.

Wanna monetise it yourself through subscriptions? Then you've gotta pay to play.

Look, it's a lot more complex than that but the point is: $10 per year is disproportionally small for a subscription. I think $100/year is about the right fit. Hell, there are much more expensive media subs than that.. I compiled this list a little while back (not sure if prices are correct):

SMH: $139 per year ($11.50 per month)
The Age: $139 per year ($11.50 per month)
The Australian: $384 per year ($32 per month)
Crikey: $189 per year ($15.90 per month)
Foxtel (basic Entertainment pack): $462 per year ($38.50 per month)
Financial Review: $300 per year ($25 per month)
AFL Live Pass - $99 per year ($17 per month, $5 per week)
Premier League – Optus Sport ($14.99 per month)

wax-on-danielson's picture
wax-on-danielson's picture
wax-on-danielson Friday, 1 Jun 2018 at 3:45pm

You may have a point but I still think for an international market it would need to be cheaper than what we are used to paying for similar stuff in super expensive Australia. Brazil and the US would be the biggest market by population of subscribers.

teaqueue's picture
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teaqueue Wednesday, 6 Jun 2018 at 9:35pm

Could tier it so annually free for round 3, $50 for 3 finals, $100 for 6 finals, $150 for everything.
Keep punters and kids happy and coming back, then tiers for those who wanna pay.
Good for quadrants of the world too - no-one watches all of it.

truebluebasher's picture
truebluebasher's picture
truebluebasher Friday, 1 Jun 2018 at 11:13pm

Inventors of www insist it must remain royalty free. Free to World.( Sharing only www rule)
By 2000 .com Nerds decided to sell off the www window by window. (Divide & conquer)
Today access to www is expensive & not enough free www is left for a family to share.

To quote Johnny Rotten: 'Your Future Dream is a Shopping Scheme'. (www SOLD) {R.I.P}
Exploited our only tool for a united world. TV lasted longer than www & it's still free.

Hey kidz! We sold out your Australian Dream & it was for the better we sold your Online site.
Not my People! Can't say sorry enough Kidz.

Just like all you can eat buffets-'Supreme'Pizza(Extra)'Choc Flake'(Extra)'Water'(Extra)= $$$

matthewblackesq's picture
matthewblackesq's picture
matthewblackesq Saturday, 2 Jun 2018 at 3:48am

I'm with trueblue.... these tech giants are making the world a dangerous place with mind bending speed.... the masses are blinded.... there will be a price for all this hedonistic greed and no one will be able to pay.... big business, silicon valley, and our government selling our birth right for peanuts... in Europe they take to the streets. When will the masses in Australia wake up and grow a back bone? stand up and fight back ? instead of laying down and letting them walk all over us...

matthewblackesq's picture
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matthewblackesq Saturday, 2 Jun 2018 at 4:15am

Lets Lynch The Landlord

matthewblackesq's picture
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matthewblackesq Saturday, 2 Jun 2018 at 4:33am

in memory of Aaron Swartz....Killswitch(2014)

V-Land's picture
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V-Land Saturday, 2 Jun 2018 at 12:54pm

Time for a rebel tour. Real surfers on real waves. It is all too far removed from where it all began and is now all about the $$$. Surely there is an alternative sponsorship/media collaboration that can facilitate this? There is certainly enough surfing talent.

seen's picture
seen's picture
seen Sunday, 3 Jun 2018 at 11:35pm

Red bull...

Robo's picture
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Robo Saturday, 2 Jun 2018 at 5:05pm

Guessing it will still be on Fox Sports? Which i only have for the NRL season. Ditched FB along time ago and wouldn't be joining again.
It's turned into a BSL now anyway, and can't stand their claims every wave.

stunet's picture
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stunet Saturday, 2 Jun 2018 at 5:44pm

Yeah Robo, the Facebook deal is digital only. Nothing changes (yet) for the WSL's TV deals: Fox here, CBS in US, Globo in Brazil.

blindboy's picture
blindboy's picture
blindboy Saturday, 2 Jun 2018 at 8:58pm

Surfing is bottom of the sports barrel in terms of total audience and marketing potential. This is just as true now as it was when Kanga was announcing that he wanted it to be just like tennis or golf. It was a joke then and it is an even bigger joke now after several decades of trying. Professional surfing will continue to struggle to find a model to adequately fund itself in the post-surf clothing era. It wants to play in the big game but has very little to put on the table and so risks being sold outright and taken down market by one of the serious players or just being cut out of the game completely......which is probably what the majority of active surfers would like. There will always be plenty of quality surfing on line and enough money generated within the genuine surf industry to fund outstanding talents. We really don't need the travelling circus, though it can be mildly interesting if you record it,turn off the sound and fast forward from wave to wave.

davydhunter's picture
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davydhunter Sunday, 3 Jun 2018 at 6:13am

Facebook is pure evil.....
WSL you are dead to me. Fools!

thermalben's picture
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thermalben Sunday, 3 Jun 2018 at 6:34am

Breaking news yesterday: "Facebook popularity slumps with teens, YouTube takes the lead"

"YouTube is dominating social media use among teenagers as Facebook fades from popularity, according to a new survey. Facebook use among teens has dropped to 51 per cent from 71 per cent since the 2014-15 survey."

http://www.abc.net.au/news/2018-06-02/facebook-popularity-slumps-with-te...

truebluebasher's picture
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truebluebasher Sunday, 3 Jun 2018 at 8:52am

Facebook freely blanket 24/7 apps on Your ABC (10's of Millions of Pages/Comments/gripes)
Aunty slavishly pays $1.4m to Facebook each year! (Govt/facebook... Funding Freeze? )

Just adding a favourable www comment on WSL/facebook merger is rare bird indeed.

offshoreozzie's picture
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offshoreozzie Sunday, 3 Jun 2018 at 9:21am

trueblue - I'm sure I'm not the only that has no idea what your comments are going on about. I guess you make sense to you, but feel free to post something that's in English and remotely decipherable.

truebluebasher's picture
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truebluebasher Sunday, 3 Jun 2018 at 12:10pm

Sunday edition decipher:
[ f]ree apps as in top left of this page are also [ f]ree ads or plugs.
ABC hosts & convenes 10's of millions of [ f]ree facebook app branded web pages each year.
Now consider the 100 of millions of [ f] letterhead paper printouts & other ABC [ f] media.
Easily biggest Govt led Advertising [ f]reebie in Pacific region.[ f]ree ride on our non ad ABC

Australian' May 24,2018: ABC reveals $2m spend promoting content on Google & Facebook.
Of our money... Facebook receives $1.4m whilst Google receives $600,000

Federal Budget 2018 freezes ABC funding.

Rare bird is an age old proverb meaning just that. (As in Ben's passionate lone support)
Other surf sites claim NO comments support [ f] deal.(Here rarebird is best choice of word)

Plain B&W in The Sunday Colour Supplement delivered by certified Paper Boy.
Fellow outpatients also painfully read/draw/write/text...In turn it must be a pain to read it.

Have a"Super Sunday Session All". Sending thru Wave of the day ~~~~/C....[offshoreozzie)

Spearman's picture
Spearman's picture
Spearman Tuesday, 5 Jun 2018 at 7:04pm

Such a shame WSL, I am out.
Deleted my FB a while back lets hope swellnet broadcasts.

dr-surf's picture
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dr-surf Wednesday, 6 Jun 2018 at 2:17am

Most Historic Day in the History of Pro Surfing. Simple.

truebluebasher's picture
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truebluebasher Saturday, 9 Jun 2018 at 10:42am

Good call Quint!...The whole [ f] deal only drives that point home even further.

Sadly no mystery that surfing has a long racist past.
My region & most OZ/S.A. "The Locals" removed & killed 'Blacks' just to go for a surf.
They even demanded their Council to remove 'Blacks' from locale completely + promptly.
More than a few swellnetonians have reported similar in their travels.

Only ever Aboriginals/"Blacks" fought long & hard to protect equal coastline access for all.

POSTCODE has since decided which of us Seachange white Trash makes the surf team.
Pro Penthouses have outshone Lighthouse Beacons since last century.

Try getting a free Surf in "Surfers [P]aradise"!
Big wave Astronauts lifeline Woodywood Film Studios attached to Orbiting Surf Stations.
OZ indoor Wave House charges $90hr.

Surfing is undisputed king of privileged Sports.
No offence but pure white trash tend to first bury bodies then put their heads in the sand.

Still today GCCC allows Drones to dump whitemen's ashes over WSR 1st Surfer's tomb.
Desecrating surfing's sacred ancient heartland... This is our Apology! ...Surfjustsurf !

Robo's picture
Robo's picture
Robo Tuesday, 12 Jun 2018 at 8:22am

TB is on something.

OllieB's picture
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OllieB Monday, 18 Jun 2018 at 2:06pm

Agreed Robo, need an Enigma Code breaking machine to decipher what that crackpot is saying...

truebluebasher's picture
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truebluebasher Tuesday, 19 Jun 2018 at 2:49am

Sorry Guys!(Not Facebook) This was a reply to Quint's (Surfing's Too White & Privileged)
Decipher Code:
South Africa & Oz closed beaches to non whites...
Yes they/we killed a lot of 'Blacks' to go surfing (No Secret) ...Check Newspapers of the day.

Billabong was forever No.1 on Gold Coast Rich list + Pro Surfers owning 1,2,3 4 Penthouses.

More expensive/expansive gear each year be it Shields>Drones>Jet Skis>Resorts.
Uluwatu WSL looked like Dr No Island Surf Event...The Money was oozing...
Now Floating/Stilted/Beach Cities in Ocean resembling Space Stations(e.g. Teahupoo)

As I said the only Wave house in OZ is hardly cheap @ $90/hr...Ballet lessons 'd be cheaper!

Jabreen one of 3 brothers of canoe wipe- out from siren's first wave.
Jabreen walks north becoming 1st Marathon Swimmer then Bodysurfer. (1st Waterman)
Upon returning to shore entombs himself for Tens of thousands of years in Burleigh N.P. Home of today's world surfing reserve. No one is supposed to know any of this.(Enough!)

Time has come today to re awaken The Surf God with the spirit of your dead one!
(Yeah! Like I'm the Crackpot)
"Farewell your loved one with Dignity"... for $500!

This creek/shore should never ever be a place to dump ashes let alone first & only place!

I won't pass on operators name because I think this is just plain sick!
Check GCCC/Casa or last years Newspapers via Drones scattering ashes etc...
I never sent you there...Please keep my name out of it!

Cowpz's picture
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Cowpz Tuesday, 3 Jul 2018 at 4:49pm

No WSL today on Swellnet.????
Has FB taken it away

stunet's picture
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stunet Tuesday, 3 Jul 2018 at 4:55pm

It appears so. The FB stream isn't even available on the WSL website.

I'm trying to get answers from them now.

thermalben's picture
thermalben's picture
thermalben Thursday, 12 Jul 2018 at 6:29am

Slightly OT, but what a lot of people probably don't realise is the Long Game being played by both WSL and Facebook.

All of the transitional 'problems' experienced over the last month or two will eventually be ironed out, and forgotten. How many people remember the streaming issues with the newly introduced Vividas software during the 2008 Rip Curl Pro Bells Beach, the technical problems with the ASP Surf Vote app in 2012 (allowing viewers to "vote before the judges and earn points!") or any of the (increasingly rare) times the broadcast has simply not been available due to a loss of internet at the contest site? Every broadcast/media company experiences tech hiccups at some point, and both FB and the WSL have the resources to address these issues.

Of course, there's a tangent to the tech problems, about whether the WSL are alienating their core base to target a new, non-endemic audience, but that's probably not the main focus in their mind.

Facebook (and the WSL, as a partner) are looking five or ten years ahead to a time when their platform will be inbuilt as a part of the architecture on every device, and cross-connectivity between devices will be seamless. What FB are doing now is locking down content to their channel, so that it'll eventually be part of the furniture - in the same way we've all come to expect certain sports/TV shows through particular channels over the years (be it Foxtel, Channel 9, ABC Radio etc).

And so yesterday, Facebook published this:

"Last month we announced the first slate of funded news shows, produced exclusively for Facebook, that will appear in a new dedicated section we are testing within Facebook Watch. These shows will debut starting on Monday, July 16. The first lineup of previously announced shows from news publishers include: ABC News, Advance Local, ATTN:, CNN, Fox News, Mic, Quartz, and Univision."

https://www.facebook.com/facebookmedia/blog/how-to-watch-the-first-funde...

That's a LOT of exclusive news content for Facebook, from very large, well resourced news organisations (sure, they are US centric but once the FB Watch platform is established it'll be rolled out internationally).

Tie in a dozen or more sporting codes, and a bunch of lifestyle channels, and you've suddenly got a compelling alternative to Pay TV, but with the ability for this content to be taken anywhere (phone, computer, TV etc).

crg's picture
crg's picture
crg Thursday, 12 Jul 2018 at 7:40am

Freddie Mercury was ahead of his time...
"I want it all, I want it all, I want it all, and I want it now"

truebluebasher's picture
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truebluebasher Tuesday, 18 Jun 2019 at 11:46pm

WSL signs with the devil.

2017 WSL [P] Deal with [facebook]
Non Committal + remaining free from external accountability +Trumped up Audience

2018 WSL sign 2 year deal with [facebook]
https://www.swellnet.com/news/swellnet-dispatch/2018/01/25/wsl-inks-excl...

Prenuptial
https://www.swellnet.com/news/swellnet-dispatch/2018/05/31/wsl-pull-trig...

2018 July 1st Broadcast turns to shit & shuts down...
https://www.swellnet.com/news/swellnet-dispatch/2018/07/03/wsl-fans-wont...

Over the next 6 Months WSL review constraints in [facebook] deal...Quite a lot!
*[facebook] Prohibits Ads during (Live Sporting Events) WTF ( Like old school ABC)
*[facebook] Buy WSL/Event Sponsors then divy up the take. (3rd party arrangement)
*[facebook]Generic Language reach limits growth.
swellnet: Lists WSL- USA 1/Brazil 2/Mexico 3...[disclaimer] tbb is not [f] compliant!
WSL caught themselves out...No Live Ads + (A middle man) + No growth? (Dud Deal)

2018 (Oct)WSL signs Erik Logan of XM satellite Radio subscriber man to # Fox News
2019 (Feb) Erik runs WSL 'In House Studio'...to massage Fox Sport +Fox app deal.
tbb reminds Fox Sport filler TV out-rates the Sports Events... eg (Footy Shows)
Couch potatoes slovenly snort this shit up like addicts...No accounting for taste.
https://www.swellnet.com/news/swellnet-dispatch/2018/10/09/world-surf-le...

2019 (Feb) WSL announce 25% boost in viewers away from [f] in lay season?
tbb is guessing WSL measured against pre [F] signed numbers...[F] =25% boost.

Note: WSL Democratic Jewish base prohibits right wing Breitbart/Fox alliance.
WSL in house studio goads Erik to jump to Fox ship & do the dirty laundry. Win! Win!
WSL [f] had 20 countries max. Deal with Fox expands to 135 Countries +(Languages)

Despite the talk of [facebook] fail.
WSL Erik's [f] TV plans to milk the social media live interaction comp angle.

1)Surf Breaks- Launched 11th June 2019 -WSL (2x day) 7 days/week ...Comp news
tbb will load debut edition...Mind The voice! You'll be begging for Jughead...believe me.
This being exactly one of those TV sports Shows...tbb can't last a minute... I dare you!
https://www.worldsurfleague.com/posts/397642/surf-breaks-june-11-early-e...
tbb did warn the crew...so very sorry for that.. tbb will hold yer hair back...let it all out!

2) [Facebook watch] Is a highly interactive Fansite..swellnet comp followers

3) Live Polling...Few swellnetonians realize 2018 [f] viewers judged Air contests.
[f] + Air Asia Comp within an WSL comp skews WSL surfers results.(How can it not!)
Essentially [f] Bratz are scoring pros going the Big Bucks Air...(Barrel = zero $core)

4)Live Q & A [f] Bratz can slyly Question/coach with a commanding view of venue?
We see this interface with commentators coaching Cricket captains.(Well...don't we?)
Make no mistake! WSL media is ensuring your #1 wins when you like...you bet !
That's one trick WSL learnt from [facebook] Most likes wins the day! Wot?

thermalben's picture
thermalben's picture
thermalben Wednesday, 19 Jun 2019 at 5:41am

Tech site Digiday have run an article stating that the WSL has "removing exclusivity from Facebook", and as a result, "in 2019 the number of viewers .... online and on TV has increased by more than 25% compared to last year".

https://digiday.com/media/world-surf-leagues-live-viewership-grown-remov...

thermalben's picture
thermalben's picture
thermalben Thursday, 12 Sep 2019 at 6:56am

The WSL linked to an interesting article on their Twitter feed this morning:

"Surf’s Up – And So Are World Surf League’s TV and Digital Media Rights"

https://frntofficesport.com/wsl-media-rights/

Key (though not unexpected) points: The WSL's Facebook two-year deal is ending this year. Though, it only started mid-2018, and then, as per my previous post, removed exclusivity a few months ago.

Considering this was the "largest deal in the history of the WSL", did they end up banking all of the $30m?

The WSL's one-year TV broadcast deal with Fox also finishes this year.

Reason I am perplexed is that the WSL are publicly disclosing (by way of this article, which looks slightly PR-ish) that they have "begun negotiating its future media deals". In most cases, these early stages of negotiation are normally done on the quiet.

There's a few interesting quotes too:

"With a young, funky and opinionated audience, sports insiders view WSL as a league with plenty of financial upside."

Nothing like a positive assessment from an anonymous 'insider'. And it's a relief to find out that surfers are 'funky'.

And this one:

"WSL’s ethos is the best surfers, the best waves. Pri Shumate (WSL's new CMO, former Nike marketer) wants to expand surfing beyond a niche sport into a global passion. “We’re expanding from competition to community. If before our goal was to have this amazing home for core surf fans, we’re expanding into creating a community through surfing. Those people don’t have to necessarily be surfers. They need to love what it is we represent.”

So to date, the WSL's goal has been to create a home for core surf fans?

And now they've ticked that box, they're going to focus on non-surfers?

Irrespective of whether you agree with the claims or the sentiment, the broader WSL strategy still seems a little ad hoc.

Blowin's picture
Blowin's picture
Blowin Thursday, 12 Sep 2019 at 9:54am

.

stunet's picture
stunet's picture
stunet Thursday, 12 Sep 2019 at 9:56am

Why'd you pull that?

Us surfers are supposed to be opinionated.

Blowin's picture
Blowin's picture
Blowin Thursday, 12 Sep 2019 at 11:01am

Are you familiar with the American proclivity towards lawsuits and defamation ?

Unfortunately, it’s catching on amongst the weak spirited amongst us too.

stunet's picture
stunet's picture
stunet Thursday, 12 Sep 2019 at 11:03am

OK...well at least you're still young and funky, eh?

Blowin's picture
Blowin's picture
Blowin Thursday, 12 Sep 2019 at 11:16am

Too true.

Arrested emotional development at 15 years of age and no argument that the smell emanating from my board shorts is getting funkier by the day.

Get off my funky lawn you young kids !

mikehunt207's picture
mikehunt207's picture
mikehunt207 Thursday, 12 Sep 2019 at 10:04am

Shuffling the deckchairs on the titanic

Sprout's picture
Sprout's picture
Sprout Thursday, 12 Sep 2019 at 10:16am

“Those people don’t have to necessarily be surfers. They need to love what it is we represent.” ... but mostly give us money. MONEY MONEY MONEY!

velocityjohnno's picture
velocityjohnno's picture
velocityjohnno Thursday, 12 Sep 2019 at 4:19pm

"With a young, funky and opinionated audience, sports insiders view WSL as a league with plenty of financial upside."

Ben have you considered livestreaming the comments section of the Victorian forecast notes to facebook? You guys would bank coin.

thermalben's picture
thermalben's picture
thermalben Thursday, 12 Sep 2019 at 4:35pm

We already do via the Chinese social media giant WeChat. The revenue we’ve made so far has helped to pay for a second yacht in Fiji, plus a 20% stake in a collection of rare French antique clocks.

However the feedback we have received thus far is that the main protagonists are not young, and definitely not funky.

velocityjohnno's picture
velocityjohnno's picture
velocityjohnno Thursday, 12 Sep 2019 at 7:13pm

Hahahaha! no doubt contributing to all our social credit scores as well and teaching the AI about surfing etticut as well.

truebluebasher's picture
truebluebasher's picture
truebluebasher Thursday, 12 Sep 2019 at 7:10pm

Championship + Challenger serve up A Listers @ Live Concerts +Web cams.
WSL can package any cross media $1m City deals...sign here now...or we walk!

Facebook vs Fox are not suited for every city whereas Erik is! Smile... Done deal!
Huge market if you can on-sell Post Card Beach concerts, many are failing.
Why share $Gazillion WSL Ken & Barbie stage sets with facebook & Fox losers.

[Breaking TV News]
Qld Olympic Sand Bullies -{IOC...da weena is...Clubbies} # Skegz get out of Flagz #.
Reckon brother SUP is casting the net wide...(Please don't haul in us bodybasherz)
Aussie's beefcake flesh-fest muscled out Quiky on same weekend earlier this year.
If Qldurrz had to choose...'No Brainer'...All Pollies would dump Olympic Surfing- easy!