Serious, genuine question ... do you guys (i.e. swellnet) get paid to put these advertising / marketing clips up? Just curious in light of the discussion around surfstitch, because this is the type of revenue stream they would be looking to leverage.
Paid to put the content up, then maybe some spot advertising across the various sites, and then stock the products and sell them via their online store.
PS: Happy to have the conversation in private if you'd prefer not to discuss online.
thermalbenWednesday, 22 Jun 2016 at 8:54am
No we don't (get specifically paid to publish videos). We run these clips because we like 'em, and think you guys will too.
We do have some surf industry advertisers who produce clips that we sometimes publish, but each video is assessed on its own merits.
Nick BoneWednesday, 22 Jun 2016 at 9:09am
Advertisement or not. Always put a JJF clip up... :)
WharfjunkieWednesday, 22 Jun 2016 at 4:24pm
Is it part of the contract with advertisers that you run a portion of their clips?
thermalbenWednesday, 22 Jun 2016 at 4:25pm
None whatsoever.
stunetWednesday, 22 Jun 2016 at 9:28am
It's branded content Wingnut, the concept has been around for a long time. I think the Michelin guide were the first, that began in 1900.
I posted this vid purely on the strength of the surfing and nothing else. In fact I had to Google Vertra 'cos I'd never heard of it.
memlasurfWednesday, 22 Jun 2016 at 1:30pm
Right me too- sunscreen. Makes me want to rush out and buy some overpriced SS rather than the Pharmacists brand for half the price.
wingnut2443Wednesday, 22 Jun 2016 at 3:30pm
I understand the concept. In light of recent articles and ensuing comments regarding surfstitch, I have started to question whether there is more revenue flowing for distribution of the surf based content than I understood.
wallyWednesday, 22 Jun 2016 at 10:05am
In Ancient Rome, gladiators and gladiator schools would be owned by a variety of individuals. Events would be held to promote the owner's status and influence.
memlasurfWednesday, 22 Jun 2016 at 1:31pm
Sort of like Thugby League?
the-camelWednesday, 22 Jun 2016 at 1:55pm
Hot-dude surfers have been desperate to be part of corporate endorsment since like forever.
Comments
Serious, genuine question ... do you guys (i.e. swellnet) get paid to put these advertising / marketing clips up? Just curious in light of the discussion around surfstitch, because this is the type of revenue stream they would be looking to leverage.
Paid to put the content up, then maybe some spot advertising across the various sites, and then stock the products and sell them via their online store.
PS: Happy to have the conversation in private if you'd prefer not to discuss online.
No we don't (get specifically paid to publish videos). We run these clips because we like 'em, and think you guys will too.
We do have some surf industry advertisers who produce clips that we sometimes publish, but each video is assessed on its own merits.
Advertisement or not. Always put a JJF clip up... :)
Is it part of the contract with advertisers that you run a portion of their clips?
None whatsoever.
It's branded content Wingnut, the concept has been around for a long time. I think the Michelin guide were the first, that began in 1900.
I posted this vid purely on the strength of the surfing and nothing else. In fact I had to Google Vertra 'cos I'd never heard of it.
Right me too- sunscreen. Makes me want to rush out and buy some overpriced SS rather than the Pharmacists brand for half the price.
I understand the concept. In light of recent articles and ensuing comments regarding surfstitch, I have started to question whether there is more revenue flowing for distribution of the surf based content than I understood.
In Ancient Rome, gladiators and gladiator schools would be owned by a variety of individuals. Events would be held to promote the owner's status and influence.
Sort of like Thugby League?
Hot-dude surfers have been desperate to be part of corporate endorsment since like forever.