Billabong on Target for change?

Surfpolitik

Billabong on Target for change?

Surfpolitik
Stu Nettle
A bit of backstory before we get to those questions: Inman replaces Derek O'Neill, a 20-year veteran of Billabong and the person in charge when the companies recent retail strategy was sunk. For the last five years Billabong spent big on bricks-and-mortar retail space in an ambitious plan to dominate the surf retail market. They were felled by the Global Financial Crisis and diminished retail spending.

Palette & Patellas

If you've seen the photographic work of Steen Barnes on Swellnet you'll know that his images have an idiosyncratic look. Steen's photos are saturated with the orange hues of early morning surf sessions and the greenish tint of the local Wollongong water.

And then there's the surfers in the frame: almost exclusively kneeboarders, and always tearing the Wollongong waves to shreds. In this batch it's two of his favourite muses, Chayne Simpson and Albert Munoz, busting airs and very nearly breaking patellas (check Chayne's air sequence!).

Palette & Patellas

If you've seen the photographic work of Steen Barnes on Swellnet you'll know that his images have an idiosyncratic look. Steen's photos are saturated with the orange hues of early morning surf sessions and the greenish tint of the local Wollongong water.

And then there's the surfers in the frame: almost exclusively kneeboarders, and always tearing the Wollongong waves to shreds. In this batch it's two of his favourite muses, Chayne Simpson and Albert Munoz, busting airs and very nearly breaking patellas (check Chayne's air sequence!).