Switching feet again.

Stu Nettle picture
Stu Nettle (stunet)
Surfpolitik

screen_shot_2014-09-26_at_3.37.54_pm.pngAndrew Crockett is a surfer with a keen eye on the rearview mirror. Yeah, he'll tell you he's living in the moment, as much as we all are, but more than most people Andrew is willing to spin on his heels and pay a historian's mind to something, anything, from the past that catches his attention. And it seems to happen often.

It began twenty years ago with surfboards. “Jacob Stuth was the guy who tuned me in. I was 16 at the time in 1992. In the 1990s you could get old surfboards for a pittance at urban garage sales, even rubbish dumps! You probably still can, but the 90s were glory years for finding exceptional old surfboards for as little as $10.”

Rather than mere collecting Andrew set out on his own course of inquiry. “I would find an old single fin and it would have a decal on it that said ‘San Juan Byron Bay’ and somewhere else a shapers name, like Frank Latta or Chris Brock. After riding several Frank Latta shapes it dawned on me – his boards go great! I wanted to find more of them and I did.”

After several years of this home-tested research Andrew had a quiver with boards by surfers such as Terry Fitzgerald, Frank Williams, Bob Cooper, Frank Latta, Midget Farrelly, Wayne Lynch, Larry Bertleman, Gerry Lopez, Owl Chapman, Peter Drouyn, Mark Richards, and even Michael Peterson.

At one point Andrew owned over 100 boards, all classics of their era, stored in a shitty garage in Brisbane. A thought began gnawing away at Andrew: surfing is disregarding its own history. “The boards we were finding were handmade by the best surfers in the world at that time. The best surfers in the world!” Would any other sport treat its history the same way?

“There was a close-minded attitude about surf culture in Australia.” says Andrew thinking back. “It was all sport and no art. It was all competition, all aggro, and no style. The magazines were saturated with ego and heroes, yet all I craved was substance - some information and knowledge.”

Surfing hadn't started exploring its own history, and here was Andrew, with a shed full of boards and a thirst for knowledge.

At that moment an idea took root.

In the early years of the millennium Andrew made the decision to sell his entire collection of boards. Madness for someone as devoted as he, but he had a higher purpose in mind and needed funds. Using connections he'd made through the old boys' network Andrew made contact with the surfers whose boards he'd been collecting. He also contacted photographers, adventurers, and other historical figures. He had them tell their stories and show their photos.

download_1.jpegThe result was the first Switch-foot book, released in 2005 with the tagline: "The other side of surfing." It won Surfing Australia's New Media award the same year. It sold incredibly, sold out in fact, and received attention from across the surfing world. All of a sudden lots of people had stories to tell. That led to Switch-foot 2, 368 pages bound in similar hardcover but brilliant white where the first book was jet black.

...and then it appeared all the surfing stories were told. Andrew took his new-found penchant for book making to golf “A gallant effort to try and get more people playing golf and less people surfing,” he says of 2013's 'Bump and Run'. But people were still making contact and all the while Andrew was researching. “I'd been entrusted with the archives of some of surfing's greatest photographers.” He was still finding gold amongst the back catalogues.

So it is that Switch-foot 3 is in the offing. But with no more old boards to sell Andrew has taken the thoroughly modern means of crowd funding to raise capital. If you're interested in surfing's history then take a look at Andrew's Kickstarter page and make a pledge if you can. Pledges of $50 or more receive a copy of the book.

Switch-Foot : Surfings Golden Era 1960-1976

Comments

shaun's picture
shaun's picture
shaun Saturday, 27 Sep 2014 at 7:15am

Stu, honestly you have to be fucken joking!! You do an article on a bloke that thinks for himself and sells everything he's collected to fund his dream, which sells out and wins awards, good on him!!

Then you spoil it all at the end. Tell me why the fuck does this bloke need a kickstarter campaign? He is a successful writer with another good idea, surely he could find a publisher to back him or use the profits from the first and second books to fund the new one.

I can only assume that kickstarter has caught his eye because he can get his book published at little cost to himself and not have to share any profits with pledgers or a publisher.

If kickstarter sold shares to a pledger in a project and they got a percentage of the profits I would not have a problem with it.
If you don't have the money to back your own project, don't expect others to back it and not have a share in the spoils, it's greedy and just a bit fucken wrong! It's not a legitimate charity, it's a profit driven project.

I'm just happy that I will be dead and gone when these spoilt young shits from the 90's are running this country.(I imagine they will be too)

stunet's picture
stunet's picture
stunet Saturday, 27 Sep 2014 at 7:36am

Fuck mate, OK, you don't like Kickstarter, you let us all know that in the Angie Takanami thread. Do you have to keep repeating yourself? 

Fact is there are hundreds, if not hundreds of thousands, of crowd sourced projects happening at any one time. How the fuck can they be greedy?? No-one is forced to hand over money and the benefits vary depending upon the project (in this instance you can pledge $50 and get a copy of the book which would otherwise retail for $80). If you don't 'get it', well, I guess it just shows how out of touch you are.

shaun's picture
shaun's picture
shaun Saturday, 27 Sep 2014 at 9:25am

Well Stu, I read your article and at the end it has a little box that invites a comment, You asked for a comment!

Good, bad, informed or illogical, you ask for comment, tough fucken titties if you find it annoying :-D.

I'm not the only one around here repeating themselves, you seem to repeatably sourcing stories from the kickstarter website.

Greedy probably isn't the right word, but I can't think of another one.

stunet's picture
stunet's picture
stunet Saturday, 27 Sep 2014 at 9:44am

"Greedy probably isn't the right word, but I can't think of another one."

You've written 30+ comments on the Kickstarter phenomenon, all of them extremely disparaging, and you don't even know why it bothers you?

I'll tell you why, it's because you're old Shaun, and crowd sourcing is something new, and you're a bitter and jaded old prick who doesn't like new things.

There's your answer...

mehollywood's picture
mehollywood's picture
mehollywood Saturday, 27 Sep 2014 at 9:59am

I think you may have hit the nail on the head Stu !

peterb's picture
peterb's picture
peterb Saturday, 27 Sep 2014 at 10:44am

Speaking of books, we have the glovebox Bloodlines available, sometimes you have to have some paper handy on a long trip.

shaun's picture
shaun's picture
shaun Saturday, 27 Sep 2014 at 10:58am

Actually, I'm quite happy as I can surf whenever I want, simple things.

What's wrong with being old? Just cause it's new doesn't mean it's good.

Replace greedy with lazy. That's what annoys me.

Yes,yes I know, I'm a hater cause I don't agree with most of you.

stray-gator_2's picture
stray-gator_2's picture
stray-gator_2 Saturday, 27 Sep 2014 at 12:01pm

And an extremely selective hater, too.

Although maybe you rant on other sites about those lazy, greedy, fucken bastards that raise money through the share market instead of raiding their kids' piggy banks like good parents - dunno.

Carry on.

shaun's picture
shaun's picture
shaun Saturday, 27 Sep 2014 at 12:13pm

Nah, I specifically rant on swellnet. Selective ,yes because I don't hate everything.

Share market is better than ks isn't it. Put up money get a share, win or lose sounds fair.

stunet's picture
stunet's picture
stunet Saturday, 27 Sep 2014 at 12:49pm

Put up money, get a book, or a documentary, or a product you'd like to see invented, whatever the terms of the Kickstarter project are. Sounds fair.

....and remember Shaun, no-one has to put the money up (included for the eleventy millionth time as you seem a bit slow).

 

shaun's picture
shaun's picture
shaun Saturday, 27 Sep 2014 at 1:58pm

Fair enough Stu, if you can find gullible enough people to fund your cause by legit means, fair enough. This bloke is giving something back though, shall we say pre-selling?

Angie was a different kettle of fish, she was not legit as she reneged on her contract and cheated to get the prize, but enough about that.

So, just out of curiosity Stu, what is this switching foots project connection to Patagonia?

ACB__'s picture
ACB__'s picture
ACB__ Monday, 29 Sep 2014 at 11:07am

I'll donate $50 on behalf of Shaun to piss him off.

shaun's picture
shaun's picture
shaun Monday, 29 Sep 2014 at 11:49am

If you gave me $50 I would not be pissed off at all, I would be quite chuffed and very thankful to you.

But then if you meaning to say "get rid of me" you've missed the boat there as I had a kickstarter campaign that I have pasted below. There were quite a few pledgers but not enough to reach the goal, I could have cheated to get it across the line, but I was deeply touched that not everybody hated me enough to part with a Grand. Morris did make a pledge with a dud cheque in lame attempted to move me on, But I felt your love and I'm here to stay(pending offers)

shaun commented Wednesday, 16 Jul 2014 at 9:29am

Thanks Zen, $10 will get you a big smiley hello in the surf.

$25 and I wont drop in.

$100 I'll be a good friend and let you have the next wave.

$1000 I'll promise you will never see or hear from me again.

Pettex's picture
Pettex's picture
Pettex Friday, 3 Oct 2014 at 11:21pm

Shorn, you remind me of a fella I knew who worked in the calibration game. Measuring shit, weighing stuff.
Had a real chip on his shoulder, the world scheming against him etc. Anyways, one particular time he would of spent close to a month working with scales. Started getting the shits.
One morning, 'How you doing mermaid'? 'mermaid', he replies, what the fucks with that?
Well your the only cunt here with scales...

morris's picture
morris's picture
morris Monday, 29 Sep 2014 at 6:25pm

Yeah , fuck off shaun ya dickhead!!!

No ones wants to give you a cent, read abc's post properly

pale-rider's picture
pale-rider's picture
pale-rider Monday, 29 Sep 2014 at 7:56pm

Don't worry stu I will shortly kick off my philanthropic death squad kickstarter project with a focus in hunting down internet trolls can think of one or two to start with.

Real shame is this was interesting look how a young and emerging culture should treat its historical artefacts... But hey most of history does get buried, which comments were buried by a petrified turd name shAun.

shaun's picture
shaun's picture
shaun Monday, 29 Sep 2014 at 8:10pm

Can ya say that again young fella.

dewhurst's picture
dewhurst's picture
dewhurst Tuesday, 30 Sep 2014 at 7:49am

The best thing about Kickstarter or any crowd funding scheme is that the person with the idea retains artistic control. If you've got an idea for a book or documentary or album and you sign up to a publisher they take creative control, which means the final product is often very different than original conception.

Use Kickstarter and you get pre-sales PLUS the vision remains true. I can't understand what Shaun is carrying on about, he calls crowd funding lazy but giving money to a listed company in exchange for doing f-all isn't lazy? Haters gonna hate.

Crowd funding is an excellent way to connect with people who want to see products, ideas, art made a reality. All the best Andrew.

stunet's picture
stunet's picture
stunet Thursday, 2 Oct 2014 at 1:38pm

Hey Shaun!

No doubt you'll be thrilled to learn that as of this morning Andrew received his Kickstarter amount. 230 people wanted to see his project realised and chipped in for it. There's still an hour to go if you'd like to chip in also.

https://www.kickstarter.com/projects/50110560/switch-foot-surfings-golden-era-1960-1976/backers

shaun's picture
shaun's picture
shaun Saturday, 4 Oct 2014 at 4:25am

Been to busy surfing to care, don't really have problem with what Andrew is doing it is the whole concept that get up my nose a bit. But that is the way of the world now and my grip on the world is gradually slipping away, I do get a laugh cause although you abuse me and call me a grumpy old shit, many years ago I was just like you bunch of young upstarts and the chances are in years to come a lot of you are going to end up like me.

shaun's picture
shaun's picture
shaun Saturday, 4 Oct 2014 at 4:26am

sorry I forgot,.............YEW