wavegarden

The following article was written by blindboy.

Surfing has experienced a 30 year long financial bonanza during which its main corporate sponsors managed, with a head start from Coca Cola, to convince a sizeable market that not only was surfing cool, but that board shorts and a t-shirt were a fashion statement. So miracles happen, but not often, and not forever. The writing is on the wall, as well as in the financial pages, that those days are over.