In the wake of the Fukushima nuclear disaster a modern version of Chinese whispers has emerged, and it's been created and perpetuated by internet journalism. It's presence highlighting the flaws and limitations of the medium.
I've been thinking about the worth of celebrity riders. It's something I've been mulling over since news that John John Florence signed to Hurley for a rumoured $40 million over ten years. At the time Brendan Thomas, editor of Surfing Magazine made a poignant Tweet, and I paraphrase: "Companies that get caught in bidding wars are like two surfers paddling each other too deep on the peak – no-one wins."
