Billabong on Target for change?
Wednesday 09/05 82
A bit of backstory before we get to those questions: Inman replaces Derek O'Neill, a 20-year veteran of Billabong and the person in charge when the companies recent retail strategy was sunk. For the last five years Billabong spent big on bricks-and-mortar retail space in an ambitious plan to dominate the surf retail market. They were felled by the Global Financial Crisis and diminished retail spending.