The head of Quiksilver recently questioned whether the long-running brand should continue supporting the ASP. As ZoSea prepare to assume control of the World Tour this is the first sign of a fracture between the ASP and the surfing industry.
Over the last eleven and a half years, Swellnet has relied almost exclusively on advertising to remain a free service. Ads are nothing new on Swellnet. Recently however, we ran a sponsorship of our Wave Of The Day photo which met with strong criticism.
The following article was written by blindboy.
Surfing has experienced a 30 year long financial bonanza during which its main corporate sponsors managed, with a head start from Coca Cola, to convince a sizeable market that not only was surfing cool, but that board shorts and a t-shirt were a fashion statement. So miracles happen, but not often, and not forever. The writing is on the wall, as well as in the financial pages, that those days are over.
