She: Surfboards For Women

Phil Jarratt picture
Phil Jarratt (Phil Jarratt)
Swellnet Dispatch

Quick question: How many female surfboard shapers can you name?

Answer: Not many.

In fact, I’ll fess up: Not one. Around the country, a female presence in the gritty, dusty, chemical-smelling bowels of a surfboard factory is almost unheard of.

To test my theory of male dominance of the industry, I recently asked the above question to a couple of people for whom surfboards have been a religion for a very long time. After a long pause, our esteemed Swellnet editor and board collector Stu Nettle managed to rattle off a couple of names from the past, who probably don’t do it anymore, and a girl from Tasmania (now living in Queensland - Stu) who may still be running the planer along the odd blank (She is). Simon Anderson, after 54 years in the industry, working in virtually all markets, sipped a glass of wine and stared out the window at a dramatic seascape for a very long time before concluding: “Maybe one or two, in Brookvale, a long time ago, but not for long and I can’t remember their names.”

Considering the leaps and bounds that women’s surfing has made over the past couple of decades at all levels, and the vast numbers of female recreational surfers now found on virtually every beach, it seems strange that more women have not picked up the planer in an era when they are entering the trades across the board in record numbers. 

But here in Noosa Heads, unofficial capital of women’s longboarding, Anna Constable is breaking new ground, something she’s been doing in surfing for more than quarter of a century now.

Anna doing the rounds at Noosa with her Illa model (Fenna De King)

Wife of surf coach, board designer and 2006 world longboard champion Josh Constable, doting mother of Jet and Jive, and graceful presence on Noosa’s points whenever they’re firing, Anna Shisler (as she was then) first came to the attention of surfers everywhere back in the mid-1990s, when she was the tiny half of Bobby and Anna, the world’s most famous tandem surfing duo.

Tandem surfing had been a big deal in California and Hawaii for decades but its revival only kicked in here in the ‘90s, particularly on Noosa’s small and long-peeling point waves that seemed made for acrobatic stunts involving small, supple girls and big, muscle-bound blokes. When my business partners and I started the Noosa Festival of Surfing in 1998, we just had to have Bobby and Anna as special guests, and they came.

Bobby and Anna with surf champs and special guests at the 1998 Noosa Festival of Surfing

Strangely, neither Bobby Friedman nor Anna came from surfing backgrounds, although Anna’s Hawaiian bloodline was probably lurking beneath the surface. He was a crack gymnast and volleyball star; she was a ballerina who had apprenticed with the Joffrey Ballet School and then performed with the Chicago Ballet. 

Coming from surf-mad San Clemente, they had both been exposed to the longboard culture, particularly at San Onofre, home break of the local tandem community. They struck up a friendship and one day Bobby suggested they borrow a board and give it a crack. Anna could surf a bit but Bobby was hopeless.

But they stuck with it, coached by veteran champions Steve and Barrie Boehne, and soon they were revolutionising the sport, riding huge waves no tandem duo had ever attempted, performing lifts in the barrel and gouging deep turns. They rode Waimea Bay and Todos Santos and Teahupo’o. They were world champs and legends, but Anna also made the time to reach out to the masses through tandem sequences on the ridiculously popular Baywatch TV series.

Bobby and Anna North Shore action, 1990s (Jeff Divine)

By the time Bobby and Anna came to Noosa they were still a joy to watch but the partnership had just about run its course. Then Anna met teenage surf sensation Josh Constable, he followed her back to California where he made an international name for himself on the longboard circuit, and six months later they were an item. They came back to Noosa where they continue to live happily ever after.

About a dozen years ago, Josh introduced his Creative Army Surfboards brand, which combined finely-tuned shapes with boisterous, fun graphics, which were an immediate hit. Deliberately keeping the brand low key and custom order focused, Josh quickly gained an Australian and international following, but few people knew that right from the start, there was a second set of eyes in the shaping room, watching every plane cut, soaking up the knowledge like a sponge. Soon Anna was shaping her own boards and often for their two boys as well, but only now has she come out of Josh’s shadows to introduce She Creative Army to the world.

Surfboards shaped specifically for women are not exactly new. In fact at the very beginning of surfing’s modern era, in the late 1940s, Malibu’s handsome and heroic Tommy Zahn asked the master shaper Joe Quigg to make a scaled-down, lighter balsa board for his new girlfriend, Darrylin Zanuck, daughter of the famous movie producer Darryl F Zanuck. Quigg’s 25lb 10-footer may seem like a massive log today, but back then it was a breakthrough, so much so that the poor girl rarely got to ride it until the boys had finished their sessions.

But women’s surfing had to take a back seat for decades, and has only really come into its own in this century. And Anna’s She brand is hoping to help write the next chapter. She says: “I can’t explain the happiness I get from riding a board that I shaped. Now, I am shaping and designing boards that I believe have a bit of magic in them. Being an ocean woman with years of experience I have developed boards made specifically for a woman surfer.”

Anna on the tools (Julie Del Mar)

Of course there are critics, both male and female, of the need for gender-specific surfboard design, seeing it as more about marketing than performance. And since the Darrylin board, it’s true that the defining characteristics of a surfboard made for a woman have been about weight and width. But Anna is proud of the trust she is building with her customers as her subtle refinements of plan shape, rail and bottom curve result in excited reports of improved performance. 

She says: “Just the other day a customer came in to pick up her custom order She and took it out to Tea Tree to try it out. Three hours later she sends me a text saying, ‘I’m so in love with this board!’”

The She models are named after female members of Anna’s family who have meant a lot to her, no more so than the 'Illa', named in memory of her late older sister. Illa, who passed away in California last year, was the absolute model of the protective, supportive older sibling, and yet she and husband Brian also found the time to forge highly successful competitive careers in tandem surfing, and to raise a family of waterwomen, who also have She models named after them. It’s a beautiful touch and a strong indication of where Anna’s values lie.

Big things are happening for She and Creative Army.

// PHIL JARRATT

Comments

simba's picture
simba's picture
simba Wednesday, 6 Nov 2024 at 12:34pm

one that comes to mind is Jalaan Slabb kingscliff area i think

https://www.instagram.com/jalaan.surfergirl/?hl=en

stunet's picture
stunet's picture
stunet Wednesday, 6 Nov 2024 at 12:56pm

Avalon Starick - from Tassie originally - and Summa Longbottom too.

An Oz pioneer was Cougar Wicce-Otter who made Wild Women Surfboards in Yamba in the mid-80s. Cougar was a Wiccan witch, if you can believe it, and applied for a $15,000 grant to make women-friendly surfboards and also help train women to surf.

She received $11K and subsequently fired up a short-lived culture war. This was the height of the Hawke govt funding the arts and sports, and Johnny Howard was opposition leader condemning Labor's wasteful ways.

As a sign of how far we've come, last month Surfing Australia received $1 million to encourage women into the surf.

backyard's picture
backyard's picture
backyard Thursday, 7 Nov 2024 at 7:45am

I would love to read more about her.

freeride76's picture
freeride76's picture
freeride76 Wednesday, 6 Nov 2024 at 1:01pm

I believe the Wild Women surfboards had breast shaped indents shaped into the deck.

Be cool to dig up a photo- I think Tracks made much merry about the design.

Supafreak's picture
Supafreak's picture
Supafreak Wednesday, 6 Nov 2024 at 5:16pm

I remember that, saw her one day near grubs house and was thinking what a scam and how could a board with breast indents work . I would have loved to hear her pitch to the government about the need for such a design .

saltman's picture
saltman's picture
saltman Thursday, 7 Nov 2024 at 11:43am

I remember the "culture skirmish" That ensued and the ridicule about the indents, the grant etc.
In hindsight it was a genuine attempt to make surfing more accessible to women

Also recall later on, pro surfers were advocating foot wells and indents in their new boards, as it was more natural for the rear foot

stunet's picture
stunet's picture
stunet Thursday, 7 Nov 2024 at 11:53am

McTavish's PCB's - Pro Circuit Boards.

Epoxy moulds taken from popular boards, including ergonomic foot indents.

udo's picture
udo's picture
udo Thursday, 7 Nov 2024 at 9:06pm
udo's picture
udo's picture
udo Wednesday, 6 Nov 2024 at 1:02pm

Teena Mcilveen -Diverse / Clearwater surfboards ?

I focus's picture
I focus's picture
I focus Wednesday, 6 Nov 2024 at 1:11pm
benjis babe's picture
benjis babe's picture
benjis babe Wednesday, 6 Nov 2024 at 1:10pm

and summa longbotton shapes a board or 2,

lostdoggy's picture
lostdoggy's picture
lostdoggy Wednesday, 6 Nov 2024 at 1:38pm

Ways Away surfboards by Hannah, northern rivers

https://www.instagram.com/waysawaysurfboards?igsh=bmZhMDVjbHhlcDd5

memlasurf's picture
memlasurf's picture
memlasurf Wednesday, 6 Nov 2024 at 2:34pm

It is hard enough to get young blokes to become a shaper down here as there isn't a lot of cash in it. As for a female, they must be much be smarter and have stayed clear of it. I know female builders but not shapers.

udo's picture
udo's picture
udo Wednesday, 6 Nov 2024 at 2:58pm

$250-300 Per Hour isnt Good Money ?

memlasurf's picture
memlasurf's picture
memlasurf Wednesday, 6 Nov 2024 at 3:13pm

If you can get it all the power to you. Doing it 8 hrs a day 5-6 days a week is what I call a grind and no one wants to do it so you have to be the person that is in it for lifestyle, which goes for most tradies down here particularly sans kids.

goofyfoot's picture
goofyfoot's picture
goofyfoot Wednesday, 6 Nov 2024 at 4:39pm

How do you figure they are making that kind of money udo? That’s insane.

udo's picture
udo's picture
udo Wednesday, 6 Nov 2024 at 5:36pm

An Hour Approx to Hand finish a Machine Cut Blank .

memlasurf's picture
memlasurf's picture
memlasurf Wednesday, 6 Nov 2024 at 5:51pm

Yep that is about what Bean does if not quicker. Then spray blank white, glassing, sanding, wet rub - 1 a day. An 8 hour day is $1600 @ 200 hour the boards are at around $900 as a base price which includes materials so he maybe is making maybe $300 a board? If he gets a good run 3 -5 a week and fixing dings as well. A good tradie would do better I would have thought in their chosen trade. Trick as with every job keep your overheads as low as possible.

goofyfoot's picture
goofyfoot's picture
goofyfoot Wednesday, 6 Nov 2024 at 5:58pm

So beans making $300 a day if he does one board?

memlasurf's picture
memlasurf's picture
memlasurf Wednesday, 6 Nov 2024 at 6:11pm

Yep

goofyfoot's picture
goofyfoot's picture
goofyfoot Wednesday, 6 Nov 2024 at 5:58pm

Ah ok udo got ya, I was thinking more along the lines of $900 for a new board.
3 hours to make start to finish = $300 bucks an hour.

So you’re saying a shaper working 40 hours a week could be pulling in $10k-$12k?

udo's picture
udo's picture
udo Wednesday, 6 Nov 2024 at 6:06pm

Lots Subby out Glassing /Machine Cutting...just Hand Finish it .
Do the sums on Simon Jones Boards / Machine Cut / Glassing is Subcontracted out - Huge Profit.
Id like to Know How Long DHD or JS give there Ghosties to Hand Scrub a Blank?

freeride76's picture
freeride76's picture
freeride76 Wednesday, 6 Nov 2024 at 6:22pm

piece rates.

surfer1971's picture
surfer1971's picture
surfer1971 Saturday, 9 Nov 2024 at 5:19am

The guys who ghost shape for the big brands get about $30 a shape. Takes them about 20- 30 mins. If you think big money is in shaping your dreaming as there is not the volume in the market. I know that Mctavish went from 35 boards a week during covid to 10 last year it was so quite. DHD is down 70-80 boards a week at the moment as it is so slow.

memlasurf's picture
memlasurf's picture
memlasurf Wednesday, 6 Nov 2024 at 6:08pm

I saw bean after he did about 6 in a week and he was buggered. Sure he is getting on however he is a skilled craftsman with at least 40 years up his sleeve and is very efficient. So it was $1,800 that week which you need to take rent, utilities, etc.. out of and the tax man takes a chunk of that also.

Bluesmith's picture
Bluesmith's picture
Bluesmith Wednesday, 6 Nov 2024 at 2:51pm

Avalon Starick
She’s got a mention but deserves another

greg-n.williams's picture
greg-n.williams's picture
greg-n.williams Thursday, 7 Nov 2024 at 10:30am

I worked in the industry for a few years in the early 80's (part time). The place was definately a health hazard, with virtually no ventilation & the masks were primitive at best. Women that surfed were rare as hen's teeth & never seen a female shaper, who could blame them!

I focus's picture
I focus's picture
I focus Thursday, 7 Nov 2024 at 11:13am

Mate and another shaper I know do machine builds as well as still doing hand shapes both say its a lifestyle rather than decent money, still Simon Jones etc would be doing really well (I hope) and good on them.

udo's picture
udo's picture
udo Thursday, 7 Nov 2024 at 3:43pm

Lots are doing very Well
Eg : A 6'9" Round Pin - Machine Cut - Resin Tint- Futures Quad- With a Single fin Box
$1900 Plus GST $190
= $2090

goofyfoot's picture
goofyfoot's picture
goofyfoot Thursday, 7 Nov 2024 at 3:47pm

Yeah but who is paying those prices udo?
I don’t know anyone who’d pay $2k for a surfboard.
Maybe I dont know enough hipsters?

udo's picture
udo's picture
udo Thursday, 7 Nov 2024 at 3:56pm

Many Are - 3 month wait list for a S.J.D.
Webbys got it Sorted - Get them Machine Cut - Finish Shape only- Subby out the Glassing

This Prob should be In the Forum rather than Clog up the Girls page.

udo's picture
udo's picture
udo Saturday, 9 Nov 2024 at 7:42am

surfer1971Saturday, 9 Nov 2024 at 5:19am
The guys who ghost shape for the big brands get about $30 a shape. Takes them about 20- 30 mins. If you think big money is in shaping your dreaming as there is not the volume in the market. I know that Mctavish went from 35 boards a week during covid to 10 last year it was so quite. DHD is down 70-80 boards a week at the moment as it is so slow.

https://deadkooks.com/collections/surfboards-available-stock
All stock and custom ordered boards will be shaped by founder and owner Eden Saul in Byron Bay, Australia
Even if Madhouse Glassing was Costing Eden 40% of Boards Price
He is doing Fine as a Shaper .

truebluebasher's picture
truebluebasher's picture
truebluebasher Saturday, 9 Nov 2024 at 12:27pm

During the last WSL comp us crew watched live here @ 1 swellnet...
Exact same wave size & shape for each competitor.
Commentators bore us to death about Manly shape shifters of toxic dead things.

Superior boyz were strapped to elaborate Merbau Decking with Marboo hand rails!
Chiko Chix wouldn't understand...
Mandating 1 option for everchanging wave with infinite interactive surfing potential.

Gurlz just slipped into threadbare leopard skin G string catsuits laden with Gold leis.

As a Result:
WSL chix blew away hand crafted Boyz Toyz in every round of Kelly's VIP Pool Party!
Not one round of surfing did Da boyz Surfboard tech rival Chix Poolside Pageantry!

Godz own Apex Male Ai Prototypes got breaka shaken by surf sistas!
Pro men swear their gonna shape up & stick it to their towel minding Chiko Chix

Don't fear fellow blokey Hodad swellnetonians ...
We Expert Pro shaper surf competitors shall restore macho wavepool bully pride!

First Glimpse of WSL Men's Tour of Duty Secret Weapon...Look away Gromz!

https://100unicorns.com/cdn/shop/products/product-image-344421992.jpg?v=...

mona-rena.hunter's picture
mona-rena.hunter's picture
mona-rena.hunter Tuesday, 12 Nov 2024 at 3:50pm

You all from nsw or qld ....Victoria has female shapers not heaps but a few.

udo's picture
udo's picture
udo Tuesday, 12 Nov 2024 at 4:21pm