stunet, 1463707647
As good as Phil's ad is, my fave piece of surfsploitation is this, a Gunston cigarette ad featuring Cheyne Horan:
No doubt it's unauthorised, no-one on tour took their health more seriously than Cheyne, and the image being reversed gives weight to that. They didn't even know he was a natural footer, leave alone the least likely mouthpiece for cancer sticks. A fine job all around!
thermalben, 1463708522
'Bout time we collated the "Terrible Surf Commercials" list we ran on our Facebook page a few years back, into a section on the website.
stunet, 1463710585
Westerly Windina gets in on the act:
wally, 1463712252
The best non-surfing ad, but with surfing, was the Pepsi ad with the world's best soccer players playing surf soccer.
https://youtu.be/MHG64UAfbO0
tonybarber, 1463713762
Yeah, sure most the ads did not really connect - for example Midgets shaving and the Samsung but the ad blokes are trying to capture that something extra, more like Rusty Millers Sunset wave. Look at how much chatter the Samsung ad generated, crazy as it seemed. It worked, now they have released a water proof phone.
zenagain, 1463713893
I never knew that was Pete Drouyn. Wow. Looks more like Elle Macpherson.
Also, Wally that was actually a pretty cool ad below.
zenagain, 1463713964
Definitely unauthorised.
Cheyne always chopped up without spin.
wally, 1463714503
Very true. I also wonder if the Anglo reaction would have been different if it was John John instead of Gabs. For whatever reason, Gabs does not resonate positively in the Anglo marketplace.
stunet, 1463714695
Ha ha ha..."chopped up without spin."
Never thought I'd hear that again.
stunet, 1463714924
A li'l anecdote from the Rusty Miller ad. Many years ago Rusty told me that Miki Dora appeared in the first version of the ad, and Dora being who he was hit Hamm's up for royalties. When the campaign went national they simply whacked a great big schooner of beer over Dora. Problem solved.
Here's the original shot:
memlasurf, 1463720670
Yeah Wally I have tried to warm to him but he just leaves me cold. His old man is a dolt (needs some diazepam or tranquilliser of some sort) and he is a great surfer but nah. I got over the cry baby thing but he comes across as a brat with zero sense of humour. Maybe its just a translation thing. I like Adriano and Fillipe as one has the determination of a tank and the other loopy and fun but Gabs.....
blindboy, 1463734058
I think you are all guilty of a slight misunderstanding. The percentage of surfers in the population Is too small to count as any part of a serious marketing campaign. Advertisers know that surfers are unlikely to embrace their product and they don't care. They buy the image to push the product to non-surfers.....and sadly, over the years, have unintentionally sold the surfing with it. I note the worst offender is yet to appear.....hell yes we always have a swig of tooth rotting sugary swill before paddling out!
the lege, 1463783761
Stu, I had that exact poster on my bedroom wall as a kid. Gunston cigarettes used to sponsor the 'Gunston 500' surf contest in Durban, South Africa. The Gunston 500 was the equivalent of a CT event, if I recall correctly. Most of the top surfers turned out for this event - until the moral & political situation in the country brought the shutters down on all international sporting participation in SA.
It's possible that the poster is unauthorized but only because, back in the day, authorization wouldn't have been required - South Africa was the Wild West back then and they certainly weren't bound to any international legal framework. As for the concept of image rights for sports people, that was still decades away. Cheyne definitely surfed that contest, sponsored by that cigarette brand. I took several photos of Cheyne at one of the contests (as well as Tom Carroll and a few others) which I have knocking around in a cupboard somewhere.
wingnut2443, 1463797917
Exactly. It's the image, brand if you like, of surfing itself these advertising peeps are trying to link their product or brand with... Hell, it's a great lifestyle, most suburbanites and office bound cube monkeys only dream of the connection with nature we have... Fuck, its why the big surf brands sell so much product in inland, non surfing, areas.
Geez, just look at jeep and the ratings leader thing, or even corona... Sure, we surfers might buy the products, it'd bet my left nut, they sell way more product to non surfers, than surfers.
maxe, 1463802231
It was an easy sell, I never needed too much encouragement to down a few beers, I couldn't find a link to my favourite one which was the Barton Lynch Tooheys ad.
tootr, 1463802620
Saw MR and Layne in a car dealer ad just last night.
truebluebasher, 1463931135
Duke Kahanamoku Qld swim tour 1915 was supposed to be strictly amateur,but was parceled and presented all to obviously by FIGARO cigarettes.'Cartoon' Bodyshoot'n Bosun- chunky slab behind awaits...' a Nip before the Dip'(Early Beenleigh Rum ad).FF to Dec 1966 GC Bully ad (The Popular Sport.. The Popular Beer) photo of 3 skegz trimming middle break head'n towards 30ft XXXX Tallie. Mid 70's was Buddah Sticks( What?)No state to Judge & XXXX Stubbies biggest guzzle and spray ever raising standards for all skegz since .Whole GC beaches nippers, to iron men all been wrapped in Beer flags,buoys even 40ft high inflatable XXXX beer can float'n or fly'n ' by somewhere.Deposited between our Gold reserves GCCC Bus stops brand specific booze ads from spring Indy Carnival- Schoolies-NYE- NOW!(NEW) extending it's season to CUSTOM Pro Circus GROG ads,topping up at Easter SLS. Hooroo! Raise your arm/elbow- 100 years Respect the beach! Hooroo! Hic!
prawnhead, 1464053120
The original old spice ad was a classic !
https://www.youtube.com/watch?v=6rbZr7YoqK0
https://youtu.be/6rbZr7YoqK0
plops, 1464084250
Best comment ever!